Sales & Variable OPS
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing.
How to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications
Nobody’s Perfect: Trust Your Team
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you)
Will Customers Finance Their Cars Online?
Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.
Focus on Deals Vs Leads Drives Success for Online Car Inventory Marketplace KosLo
KosLo, the online vehicle deal generation company that is revolutionizing the car buying/selling experience, today announced that its unique focus on providing auto dealers with deals rather
Kevin McCaig Promoted to General Manager at ADESA Saskatoon
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin McCaig has been promoted to serve as general manager of ADESA Saskatoon, effective immediately.
Just Because You Have New Technology, Doesn’t Make You Compliant
Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties
CDK Approves Digital Dealership System for Service Appointment Status and Sales Leaderboards
CDK has approved the Digital Dealership System for the 3PA Vendor program, making DDS the only Digital Sign provider offering Service Appointments Boards, Sales Leaderboards,
The Shuttle Has Left the Building…Maybe
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership,
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