Sales & Variable OPS
Search Takes on Its Next Frontier – Your Car
For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.
How Training for Fight Night Can Better Your Website
Preparing for fight night is an endurance-filled test of strength and will. Fighters spend countless hours jumping rope, coordinating footwork, and double tapping the speed-bag to prepare
Content: Your Most Overlooked Resource
For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way
Managing Your Dealership for the Best Return
Sporting Clay Shooting is one of my favorite things to do. It is like golfing but with an over and under shotgun. If you have ever done it you know the joy of getting out doors with a few buddies,
THIEVES in Plain Sight!
Not THIEVES in the night…THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on
Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?
Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for ways to improve the customer buying experience in their store or stores.
A Sad or Celebratory Day?
With a three-hour drive ahead of us, it was an early pick-up for Dr. Merlot. He was slow getting in the car and did not make eye contact, which in light of his obsession with wine was not all that unusual
The Year-End for Your DMS
We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,
Yes Virginia, Analyzing the Problem Is Your Job
Susan Schmoe (Joe’s wife) wakes up early on Tuesday so that she can drive to her dealership, Service First Ford, first thing. The noise in her three-year-old Fusion is driving her batty and getting it fixed
Join us for Digital Dealer Las Vegas 2021