Sales & Variable OPS
Profitable Servicing Begins With…Not That Ami!
I was visiting a marginally performing service operation taking a general review of the situation and the newest and hopefully the last manager for a lengthy time (six generals in two years is a bit much)
3 Keys to Increase Your New/Used Vehicle Throughput and Profitability
In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles
Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers’s marketing plan (you have one, right?)
![Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/header-thinktanktues-050917-400x250.png)
Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of Paul’s top 5 marketing tools that you’re probably not using.
Interview with Todd Smith, General Manager, McElveen Automotive Group
Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.
FREE ADVERTISING!
BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising spectrum. And despite the edicts from some states attorney generals,
The Buy/Sell Market – Previewing the Year Ahead
2017 promises to be another active year for buy/sells with private groups, and more public buyers, eager to put their capital to work. We find a continued flow of sellers coming to market
Join us for Digital Dealer Las Vegas 2021