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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Are Your Customers Worth $50?

Are Your Customers Worth $50?

In every company, at some point in time, customer service mistakes happen. And, they are often magnified by the fact that the customer-facing employee cannot handle the situation on the spot

Women’s Top Rated Service Brands for 2017

Women’s Top Rated Service Brands for 2017

Sixty-two percent of car buying women report that they return to the dealerships where they first purchased their vehicles to then have them serviced or repaired. That statistic highlights the potential

Connected Cars to Reboot Auto Marketing

Connected Cars to Reboot Auto Marketing

When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it

Top 10 Facebook Marketing KPI’s

Top 10 Facebook Marketing KPI’s

Facebook communicates your dealership’s core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

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