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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

How to Accurately Measure and Track your Customer’s Full Journey

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the next level by...

Why Few Consumers Bring Vehicles into Dealerships for Recall Work

Why Few Consumers Bring Vehicles into Dealerships for Recall Work

With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealership professional,...

What to Do If Your DMS Is Sold

What to Do If Your DMS Is Sold

Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory approval, this brings...

Has the Promise of Big Data Finally Been Fulfilled?

Has the Promise of Big Data Finally Been Fulfilled?

Big data has been a big topic in automotive for a long time now. At this point, I think we’ve all realized there is a limitless digital warehouse of actionable data that exists. However, the struggle remains in deciphering how all the pieces fit together and translate...

Communication: The Glue that Holds Teams Together

Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue that holds teams together. Too often managers get so caught up in administrative tasks, reports and other duties that they tend to ignore their team. As a result, team members feel...

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