Sales & Variable OPS
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63 percent of service...
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoiler Alert! -- The...
Witt’s Wise Words: Recover Wasted Time in the Service Department
ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.
Team Auto Group’s Kristin Dillard Honored by Automotive News as One of 40 Under 40 Up-and-Coming Retailers
Salisbury, N.C., July 23, 2017 -- Team Auto Group, a Chevrolet-Buick-GMC-Cadillac dealership in Salisbury, N.C., today announced that Kristin Dillard, a partner with the group, was recently honored by Automotive News and named as one of 40 up-and-coming retailers...
Huffman Auto Group Hires First-Ever Director of Operations
Louisville, KY, August 3, 2017 -- The Neil Huffman Automotive Group is proud to announce the hiring of John D. Hill as the company’s first ever Director of Operations. In this position, Hill will oversee dealership activity including new and pre-owned sales, service,...
Focusing Dealership Effort Through Strong Customer Support
Dealerships would love for their employees to give everything they have in pursuit of company success. In reality, each member of your team has only a limited amount of time, energy, and effort available. It’s important that they spend that that effort working on the...
Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017,...
#FreebieFridays – Building Authentic Relationships
In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media. Want more Freebie...
NORTH AMERICAN DEALER PARTS EXCHANGE RELEASES DISTRUPTIVE TECHNOLOGY TO THE BIG THREE
THE COMPANY OFFERS A FIRST-TO-MARKET PLATFORM FOR DEALERS TO REDUCE IDLE PARTS INVENTORY Edmonton, AB, Canada – August 1st, 2017: North American Dealer Parts Exchange (NADPE) has announced they are now opening taps on the big three automakers in the North America....
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