Sales & Variable OPS
Out-Think, Don’t Out-Spend Your Competition
In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest showrooms, and the biggest discounts will be the biggest winners in the market place. Based on the most recent NADA Dealer...
Increasing Leadership Effectiveness: It’s Simple (But Not Necessarily Easy)!
Think of the most effective leader you’ve known or read about? What characteristics made that person come to mind? Pick up any magazine, journal, or periodical and you’ll probably find one or more articles that talk about desirable leadership best practices and/or...
Learning from Bad Examples
A benefit on one’s journey to growing as a leader is that there will never be a shortage of opportunities to learn lessons from others in leadership; both from those doing leadership well, and from those who fall short. The purpose in recognizing bad leadership...
Black Book Insights on Impact from Hurricane Harvey
As the city of Houston and surrounding regions continue to cope with the devastation caused by Hurricane Harvey, I wanted to provide you with several updates and insight from Black Book, which is actively tracking any impact on the region’s automotive industry. Black...
MetroGistics Hires Susan Moritz as VP of Business Development
St. Louis, Aug. 30, 2017 – MetroGistics, a leading provider of automotive logistics services, has hired Susan Moritz as vice president of business development. In this new position, she will be responsible for leading and growing the OEM and Mega Dealer business...
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend who, when they want to...
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data. Traffic Attribution...
Human Capital: How Teamwork Can Increase Revenue
One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want...
Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time
Cumming, GA (August 30, 2017) – Client Command®, the automotive marketing leader in turning active shoppers™ into real customers, is thrilled to announce the company has again been named to the Inc 5000 List of the Fastest Growing companies of 2017. This is the sixth...
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