Sales & Variable OPS
Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons—Pete, Mike, and Dan—bought the dealership from their...
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace distinction other than price. If you don’t have a brand, your only ‘blue sky’ is your real estate and...
Managing People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention on what is deemed...
Improving Profitability – Building Your War Chest
Reducing costs and improving profitability seems to be a constant initiative in many organizations. Ask anyone in a dealership if there is a “cost reduction effort” underway and you will get a look like you just fell off a truck and are covered in mud… “of course, we...
Nissan Dealers Join Forces Against NNA Policies
Nissan dealers are fed up with NNA’s abusive tactics and are creating an alliance of Nissan dealers in hopes of negotiating favorable changes to NNA policies. These NNA practices include: Constant changes to incentive programs; Unreasonable and unattainable objectives...
Bringing Next Generation Family Members into the Dealership
One of the biggest questions dealers are asking these days is when and how to bring their next-generation of the family in the dealership. The simple answer to this is that they should come into your business when they, and you are ready. Readiness, however, is a...
What the World Needs Now…
In 1965, the Jackie DeShannon song with its famous lyrics, “What the world needs now is love sweet love,” became a megahit, and has since been recorded by one hundred additional artists. Today, fifty-two years later, as one observes what has arguably become a crybaby...
LotLinx Announces Upcoming Canadian Product Expansion
VIN-View Optimizer Brings New Level of Transparency to Dealers in Key Markets CHICAGO, October 5, 2017 -- LotLinx, the industry’s #1 Automotive AI, today announced its expansion to Canada, launching December 1. LotLinx will offer it’s highly awarded TURN™ platform...
Digital Dealer 23 Recap
We were thrilled so many of you joined us for the Digital Dealer 23 Conference & Expo, Sept. 18-20th at the Paris Hotel & Casino in Las Vegas, NV! The event was filled with 100+ progressive educational sessions, innovation and discovery, and opportunities to...
Join us for Digital Dealer Las Vegas 2021