Sales & Variable OPS
Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of big city dealership advertising...the radio. My how things have changed! The vendors on the convention floor at the...
The Power of UX Design
Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to the eCommerce space...
Dealership Best Practices – Spend Management
Smart business owners and management teams know that there is value in learning from the best operators in their industry and also know that there is value in learning from those that are continuously lagging behind. The employment of Best Practices in an organization...
NIADA Selects Wheel’s Auto for Exclusive Supplier of CPO Point-of-Sale Tools
NIAGARA Falls, NY – October 12, 2017 – Wheel’s Automotive Dealer Supplies, Inc. announced today that the National Independent Automobile Dealers Association had selected it as the exclusive supplier of point-of-sale merchandising, collateral, and printing services for...
Avoid an Accident – It’s in Your Control (and Responsibility as a Dealer)
Once the vehicle is sold there remains another responsibility to the dealer. This is to assure the customer is confident that should they require collision repair, you are the one to provide it. Your recommendation of a collision repair facility is counted on as...
Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy. The answers I will present are somewhat...
4 Tips to Tackle Troubling Used-Vehicle Trends
I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two simultaneous headwinds—higher-than-ever incentives for new vehicles, and an unprecedented supply of late-model used vehicles. It’s not that the headwinds are unfamiliar, it’s their...
How to Attract More Customers with Cross-Device Remarketing
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on your desk; maybe you’re not...
Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutionized the way we...
Join us for Digital Dealer Las Vegas 2021