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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Sales & Variable OPS

Optimizing Your Dealership’s Website for the Customer

Optimizing Your Dealership’s Website for the Customer

Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads and a desire to...

Customers Don’t Care What You Have Until They Care About You

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at the top of their lungs how great their products are… regardless of it’s the newest Chevy or the newest website widget. And,...

How the Seven Simple Steps of Intentionality Guarantee Results

How the Seven Simple Steps of Intentionality Guarantee Results

I had no choice… It’s not intellectually honest to say, “I didn’t have a choice”. Saying that you didn’t have a choice is just an excuse. The truth is, we always have a choice! The real issue is what did you do with your choice. In other words, what actions did you...

ADESA Announces Senior Leadership Changes

ADESA Announces Senior Leadership Changes

CARMEL, Ind. – February 22, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), announced that Paul Lips will take on the newly created position of chief commercial officer for ADESA and...

How to Spot Liars and Fakers in Job Interviews

How to Spot Liars and Fakers in Job Interviews

Job applicants lie on their resumes, they lie to your face in interviews and they ask references to lie on their behalf. According to separate 2017 studies from CareerBuilder and HireRight, 75-85 percent of employers say they have caught job applicants lying on their...

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