Sales & Variable OPS
Spring Time Auction Sales Performing Well
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...
Darwin Online Launches Exclusive Accessories Functionality with RevolutionParts
New Feature Empowers Auto Dealers to Capture their Share of Multi-Billion Dollar Ecommerce Auto Parts Sales Iselin, NJ, February 27, 2018 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced it has developed an...
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s...
Wowing the Customer: Actions Speak Louder than Words
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate....
Hard Facts: Twitter Content Crackdown
Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all your Twitter...
Jumpstart Automotive Media Path to Purchase Insights
Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172% San Francisco, CA—February 26, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper...
Auto/Mate Streamlines Loaner Car Process for Auto Dealers with Bluebird Auto Rental Systems Integration
ALBANY, N.Y. – Feb 26, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Bluebird Auto Rental Systems, a leading provider of cost-effective software to vehicle rental companies, has completed integration with Auto/Mate's dealership...
Variable Pay Plans: Motivators or Impediments?
To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors required to...
Think Tank: Be A Leader People Follow
You can't expect those on your team to give you 100% when you're not bringing that same dependability to the table. When you lead others, it's important to recognize that there are sacrifices you need to make in order for your business to prosper, as well as those who...
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