Sales & Variable OPS
Think Tank Tuesday: How to Make Great Facebook Live Videos
If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you're not alone. But it's time to get comfortable being uncomfortable. Facebook Live offers an amazing opportunity to connect with your followers while creating a one-on-one conversation, but...
Hard Facts: How & When to Say NO in Business
You would think uttering a single word wouldn't be difficult, but saying “no” can sometimes feel impossible, especially in terms of business. We equate it with being closed off to opportunity, not being able to juggle all we feel we should; with failing. But, that...
LEASE CREDIT APPROVAL RATES DIP TO BEGIN 2018
Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions CINCINNATI, OHIO (February 12, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants...
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more. A lot more....
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. NADA Data’s mid-year...
10 Reasons Every Dealership Needs a Written Content Strategy
If you're a dealership marketer, chances are you've heard a lot about content marketing. Well, be prepared because it's going to be even more important in 2018. The term "content marketing" covers a lot of territory within marketing strategy from blog posts and...
5 Reasons Car Dealers Should Be Concerned with Fraud
Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the Equifax breach, have given criminal fraudsters access to more information to defraud consumers and businesses. That is why we can expect more fraud perpetrated and more losses...
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect the environment. I simply reject that! We can do both,” according to Scott Pruitt, Administrator of the US Environmental Protection Agency. “I think true...
Don’t Let Your People PRACTICE on REAL Customers!
We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is a straight lie. Practice does NOT make “perfect.” If you are practicing the wrong things, then you are not becoming perfect, you are only ingraining wrong things into yourself...
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