Sales & Variable OPS
How To Use The Law Of Reciprocity To Sell More Cars
Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of...
Training: Don’t Supersize, Make It Bite Size
“I wish I had the time to train. I know what I need to do to help my team, but I am getting pulled in so many directions. Just when I feel like I have time, a problem comes up and off I go. I never seem to get training completed so my team never gets better.” Sound...
Freebie Friday: The Two Most Powerful Words
What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this #FreebieFriday.
Complí Helps Dealerships Assess Sexual Harassment Risk with Online Calculator
Portland, OR (Feb 15, 2018) – Complí, the automotive leader in workforce compliance and regulatory solutions, has unveiled a new resource to help dealerships uncover the harassment risks in their own dealership through a free risk calculator. Organizational conditions...
Tennessee Gets a New Recall Law and Consumers Aren’t Happy!
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and the...
In Video Marketing, the Car Should Be the Star
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership should produce outside...
Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing
Integrates Powerful Suite of Digital Dealer Solutions to Leading Online Marketplace Accelerates Cars.com’s Strategic Plan and Adds Significant Revenue, Adjusted EBITDA in 2018 Company Provides Preliminary 2017 Results and 2018 Outlook Conference Chicago - February 14,...
Pearl’s VehicleXchange™ Releases New Streamlined Workflow Portal with Propensity360™, RPM™ and SRX™ Integration
VX Enhancements drastically reduce auto dealers’ “cost to sell” while increasing margins by identifying and communicating with customers likely to purchase in the next 120 days DALLAS, TX, February 14, 2018, — Pearl Technology Holdings, LLC, (Pearl)...
Altierre’s Auto eTags as-a-Service Empowers Car Buying Disruption
Altierre expands reach into automotive dealership sector with launch of new program empowering owner-operators to deploy wireless digital tags with minimum upfront investment. SAN JOSE, CALIF. - February 13, 2018 – Altierre, a leader in wireless Internet-of-Things...
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