Sales & Variable OPS
Dealership Safety Concerns Aren’t Only About Recalls
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as...
Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, and Be Cost-Effective
Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, the invasive social...
3 Tips to Up Your Video Marketing Game
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy include: Content. Start...
Spring Time Auction Sales Performing Well
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...
Darwin Online Launches Exclusive Accessories Functionality with RevolutionParts
New Feature Empowers Auto Dealers to Capture their Share of Multi-Billion Dollar Ecommerce Auto Parts Sales Iselin, NJ, February 27, 2018 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced it has developed an...
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s...
Wowing the Customer: Actions Speak Louder than Words
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate....
Hard Facts: Twitter Content Crackdown
Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all your Twitter...
Jumpstart Automotive Media Path to Purchase Insights
Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172% San Francisco, CA—February 26, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper...
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