Sales & Variable OPS
5 Steps to Creating an Amazing Online Retail Experience
XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often offered huge...
Tips for Auto Dealers to Crush Online Marketing
In the past few years, you may have noticed that your auto dealership marketing has reached a fevered pace. As competition for the used car shopper and that next sale grows in intensity, many dealers still continue to find value in traditional advertising such as...
NEW BLACK BOOK INFOGRAPHIC SPELLS OUT INNOVATIVE ANALYTICS PROCESS FOR VALUATIONS
History-Adjusted Values Enable Auto Professionals to Value a Vehicle Based on its VIN-Specific History without Estimation LAWRENCEVILLE, GA (March 6, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and...
When Will the Automotive Industry Become Early Adopters Instead of Followers?
Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one. Even some manufacturers didn’t feel like they “needed” to own their own name on...
Being Real: The Fastest Way to Earn Customer Loyalty
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a...
Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product
Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product....
Hard Facts: Updates & Features in Youtube Live
Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I'll help you find out in this week's #HardFacts.
Put Car Buying in the Fast Lane with Digital F&I
It goes without saying that today's consumers have high expectations for the purchases they make. This includes enjoying a fast and convenient digital sales experience. Web and mobile channels have come to span all industries, becoming a critical component for any...
Fidelis PPM Adds Complimentary Auto Deductible Reimbursement Benefit to its Popular Dealer-Branded Prepaid Maintenance Plans
SCOTTSDALE, ARIZONA – March 5, 2018 – Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, announced today the addition of complimentary auto deductible reimbursement coverage as a new program benefit. Now,...
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