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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Winning the Retail Game is Getting Harder. Can You Do It?

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wakeup call? We’re...

Islands in the Stream, that is What We Are

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while...

Freebie Friday: Be a Salesman, Not a Yes-Man

Freebie Friday: Be a Salesman, Not a Yes-Man

Too often we see sales people make efforts to overachieve by making customers happy by agreeing to everything they want. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer says DON’T be that person acting like you work in a drive-thru offering fries with that...

Want to Promote Accountability in Sales? Go Mobile

Want to Promote Accountability in Sales? Go Mobile

Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle sales process over...

Why Omni-Channel Beats Multi-Channel Marketing

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we...

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