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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Training vs. Coaching: Do Your Leaders Really Know the Difference?

Training vs. Coaching: Do Your Leaders Really Know the Difference?

If you asked 100 sales managers in the auto industry, “What is the difference between training and coaching?”, you would get a wide array of answers that just describe training. In fact, less than 20% of managers could accurately describe coaching. Of the managers,...

How Your Dealership Should Think About Strategy

How Your Dealership Should Think About Strategy

Does your dealership have a digital marketing strategy? When asked that question, I would assume that most dealerships would be quick to respond with a resounding “Of course we do!”. That’s a good thing. With all of the changes taking place in the automotive industry,...

Conquesting Advantages in a Competitive World

Conquesting Advantages in a Competitive World

Selling cars has never been more challenging. Dealers face stiff industry competition, margin compression, and a generally indecisive consumer audience up to the point of purchase. Today’s dealers need a leg up and conquesting gives them that competitive advantage....

Jim O’Sullivan Joins LotLinx Board of Directors

Jim O’Sullivan Joins LotLinx Board of Directors

Established automotive executive brings dynamic leadership and breadth of experience to the LotLinx team CHICAGO, March 20, 2018 -- LotLinx, the industry’s #1 Automotive artificial intelligence (AI) announced today that Jim O’Sullivan will join the company’s board of...

The Seven Rules of Cult Brands

The Seven Rules of Cult Brands

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a particular brand....

Hard Facts: Why Consumer Behavior & Lead Handling Matter

Hard Facts: Why Consumer Behavior & Lead Handling Matter

It's easy to blame our issues on others, particularly when we're not seeing the outcomes we think we deserve. But that doesn't mean the blame belongs with them. Is there something you could be missing? Or something you're not doing differently? Chances are the answer...

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