Sales & Variable OPS
AutoLoop Acquires Trade-In Valet® by CARPHORIA, Accelerating Auto Dealerships’ Website Leads, Sales, and Revenue
Online vehicle appraisal tool delivers guaranteed cash offers for a consumer’s vehicle to eliminate wholesale loss, maximize gross profit per sale LAS VEGAS, NV – March 22, 2018 – AutoLoop LLC, the leading provider of auto industry sales, service, and marketing...
Dominion Dealer Solutions’ new Dynamic Reports Portal Provides Immediate Access to Marketing, Success and Engagement Reporting
NORFOLK, Va. – March 22, 2018 – Dominion Dealer Solutions announced today the launch of its new Dynamic Reports Portal for direct marketing. The Dynamic Reports Portal presents a new window into the data that dealers care most about. Available across devices in the...
7 Ways To Make Customer Service Communications Transparent
As our service industry experiences more changes over the next 5-10 years, there will be plenty of challenges in reducing customer defection, apathy and disenchantment in the service drive. The good news…we will still have the responsibility of providing the “fixed”...
Optimized Content: A Match Made in Marketing Heaven
Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are mainstays of a modern automotive marketing strategy....
7 Skills Every Dealership Marketer Needs in 2018
2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it's leaving many dealers wondering which way to turn. 2018 is the year that every dealership will need to make deliberate...
Turning Productivity into Profit
A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!! It removes the tedious task of distributing commission calculations and ensures distribution is 100%...
What is Your Strategy for a More Profitable 2018?
There seems to be a very pronounced interest in getting internal expenses under control and driving new profits after 2017 was recently wrapped up. Maybe the flattening of sales, maybe disappointing profitability, but something is definitely going on within the...
A Key Question For Dealer Groups: All For One Or One For All?
There’s near-sacred belief among dealers with multiple locations that each store should stand on its own. Dealers might centralize administrative, accounting, human resources, purchasing and other necessary organization functions. But the day-to-day decision-making,...
Growth in Chaos: Throwing your Marketing into Disorder WILL Improve Results
Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a greater impact on your...
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