Sales & Variable OPS
Think Tank: Still Not Getting Social? WATCH THIS
While the possibilities available with paid social advertising may seem obvious to you, they're not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get responses like "I don't...
Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic & Convert More Leads!
I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead form. Hell, your own...
Freebie Friday: Good vs Lucky
You’ve probably heard many people say they’d rather be lucky than good, but not ELEAD1ONE Partner Bill Wittenmyer, who says he’d rather be the opposite. In this #FreebieFriday Bill explains why being so good you don’t have to worry about luck is more important.
NADA Show 2019 Issues Call for Workshop Proposals
TYSONS, Va. (April 4, 2018) – Planning is already underway for National Automobile Dealers Association (NADA) Show 2019, which will be held in San Francisco from January 24-27. The educational workshop offerings are one of the top reasons why new-car dealers and their...
BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS MARCH DECLINE DESPITE HEALTHY SPRING SEASON
Pockets of Increases Shown in a Handful of Car Segments Seeing Increases This Spring LAWRENCEVILLE, GA (April 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used...
Auto/Mate’s Dave Druzynski Promoted to Chief People Officer
Albany, NY – April 4, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Dave Druzynski has been promoted from Director of Human Resources to Chief People Officer (CPO). “As the CPO Dave is responsible not only for Auto/Mate people,...
Kevyn Rails joins Innovate Auto Finance as Vice President of Portfolio Acquisitions
Rails brings 24 years of auto finance experience and will oversee the company’s acquisitions activities coast to coast. FORT WORTH, Texas – April 5, 2018 – Innovate Auto Finance, a purchaser and servicer of automobile loan portfolios and provider of line-of-credit...
Hearst Autos Announces Two New Car and Driver Shopping Tools for Dealers and Automotive Shoppers: TRADE-IN VALUE and CREDIT SCORE
New Car and Driver Trade Appraisal and Credit Score Tools Elevate Confidence Among Consumers; Build More Flexibility Into the Transaction Price and Deliver Dealers a More Qualified Shopper ATLANTA—March 26, 2018 – Hearst Autos, parent to Car and Driver, Jumpstart...
myKaarma Raises $15 Million from Kayne Partners to Further Advance Product Development for Auto Dealer Service Departments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne Partners, the growth private equity group of...
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