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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Do Trade Shows Improve Sales?

Do Trade Shows Improve Sales?

There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Return on Investment (ROI) for...

Think Tank: What CEOs Could Learn From Reality TV

Think Tank: What CEOs Could Learn From Reality TV

While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach us something very interesting about what consumers considers valuable. Companies and their executives could leverage this lesson into sales, and some already are....

Zurich Now Available on Darwin Automotive

Zurich Now Available on Darwin Automotive

ISELIN, NJ, April 16, 2018 – Darwin Automotive announced today that it has added Zurich North America’s Finance & Insurance (F&I) products to the Darwin core F&I menu, as well as Darwin digital retailing and service menu. Darwin’s leading F&I...

Witt’s Wise Words: All About Personalization

Witt’s Wise Words: All About Personalization

When is it good to have the “it’s all about me” mentality? Not often, but in this week’s Witt’s Wise Words ELEAD1ONE Partner Bill Wittenmyer breaks down why it’s important to take the “it’s all about me” approach with customers.

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