Sales & Variable OPS
Broken Links Lead to Broken Relationships
When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from the approach of...
AUTOMOTIVE INDUSTRY INNOVATOR JAMES GRACE LAUNCHES WIZELY, A PEOPLE-BASED DIGITAL MARKETING COMPANY
Connects brands with real people using rich customer data profiles WATERBURY, VT - Wizely, a digital marketing company focused on the intersection of advertising, analytics & product development, is launching today at the CMO Digital Insight Summit in Sarasota,...
How Small Dealers Can Win the War Over Size
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow. Of course, size...
All You Need to Know About Auto Subscription Services
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.)...
Confident Financial Solutions Adds New Auto Repair Financing Option Fueled by WebBank
WebBank’s Nationwide Lending Lets Confident Financial Accelerate Expansion Plans BOULDER, Colo. and SALT LAKE CITY, Utah – June 11, 2018 – Confident Financial Solutions (“CFS”), the consumer finance platform redefining the car repair loan industry, and WebBank, a...
Advanced Facebook Marketing: Part 2
After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we...
Advanced Facebook Marketing: Part 1
Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally....
Actions Speak Louder Than Words — Is the “People Problem” You?
Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? Toni Anne Fardette will review how poor hiring...
Beyond the Last Click — Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact
Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and various conversion paths on...
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