Sales & Variable OPS
Can-I-Afford-It-Moments: The Digital Tools You’ll Need
We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the micro-moments dealers...
Nicole Cockcroft Receives Cox Automotive Breakthrough Leader of the Year Award
Recognition Highlights Commitment to the Advancement of Women in the Automotive Industry ATLANTA, June 26, 2018 – Cox Automotive awarded its Breakthrough Leader of the Year Award to Nicole Cockcroft, services and parts manager with Headquarter Mazda, part of...
Is Facebook Important to Automotive Marketing?
CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
MaximTrak Announces Zurich North America Integration
WAYNE, PA., June 27, 2018 – MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today an integration with Zurich North America. This integration imports Zurich’s F&I product rates and forms into...
Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen in Their Favorite Movies This Summer
Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several...
Fidelis PPM Simplifies Service Advisor Lookup, Strengthens Retention with Integrated Rewards Program through SmartTech Partnership
SCOTTSDALE, ARIZONA, June 26, 2018 – Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) customer retention plans, announced today a partnership with SmartTech Enterprises to accelerate how quickly and easily service...
LEXUS Announces the Availability of TagRail as a Fully Integrated Partner Solution for Its Digital Retailing Effort
PLEASANTON, CA – June 26, 2018 – TagRail, creators of the Lexus Plus App, announced today that their digital retailing platform is approved for all Lexus dealers to engage guests during the shopping journey. TagRail digital retailing technology consists of: A website...
Mid-Size Cars See Highest Declines in 20 Weeks
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report illustrates...
Will Amazon Steal Your Tire Sales?
One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue. Well, what if...
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