Sales & Variable OPS
Plugging Holes in the Service Bucket
We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing...
How to Build Loyalty with Customers by Writing Emails
Customer loyalty entails not only attracting but retaining customers for one’s business. It involves marketing tactics and strategies that leave your customers feeling satisfied with the service received and memorable experiences. Loyal customers are integral in...
What Questions Are Your Customers Asking & Why Are Those Important?
CallRevu President & Partner Michael Markette shares why the questions your customers as on the phone are vital to how you should interact with them.
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018
Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market CINCINNATI, OHIO (May 22, 2018) – Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the first quarter,...
What Can We Learn from a $1000 Toilet Seat?
In my recent travels, I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was. I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The local sushi restaurant (where I...
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it? In their session,...
RMS Automotive Uses Artificial Intelligence to Reshape the Portfolio Management Business
Machine learning algorithms enable product suite to self-learn using unrivaled Cox Automotive data ATLANTA (May 17, 2018) – There’s a lot of buzz these days about artificial intelligence (AI) and machine learning, usually coming from Silicon Valley high-tech giants....
What Do Women Want?
Today, we live in a “Sheconomy,” an economy driven, influenced, and essentially run by women. Women are the decision-makers --they plan, manage, coordinate, and control the finances in the majority of American households. Here are some facts. In a typical family,...
How to Offer a Car Maintenance Plan That Keeps Customers Happy
As a car dealer, keeping your customers happy should be your primary goal. Not only does quality service guarantees their satisfaction, it also keeps your customers coming back. What’s more, these people will be more than happy to refer you to their friends and...
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