Sales & Variable OPS
How to Put Google and Apple Maps to Work for Your Dealership
How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million...
VIDEO: Combat Margin Compression by Improving Your Time-to-Line
With the growing awareness of increased margin compression, many dealers believe they can simply sell more cars and make up the difference through increased volume. This may have worked in the past, but times have changed. Combatting margin compression will require a...
TradeRev, CarsArrive Network Partner to Offer Dealers Free Vehicle Transportation in 2018
CARMEL, Ind. – July 26, 2018 – TradeRev, a digital platform that facilitates live, dealer-to-dealer vehicle auctions, has once again partnered with CarsArrive Network to save dealers money while fostering an expanded, coast-to-coast auction marketplace. TradeRev is...
The Importance of Answering Questions
Chief Product Officer Michael Markette explains the importance of answering the questions customers ask when engaging them on the phone.
Dealertrack Registration and Title Solutions Wins Contract Award from the State of Indiana
Company scored highest in RFP process to provide third party title and registration solution statewide GROTON, CT –July 25, 2018 – Dealertrack Registration and Title Solutions has been recommended for a contract award by the state of Indiana to expand both in-state...
Lead Generation Never Stops
Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads. In response, they might run a lead generation campaign which results in a temporary lift in lead...
Think Tank: YouTube Pre-Roll Update | Create Pre-Roll Lead Ads
I get why you're not running pre-roll ads, ? [because you yourself skip them, so why pay for them] and it makes sense- BUT... That's only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type, has ITS OWN best practices. ?...
Are You Lost in an Ever-Changing Digital Landscape?
This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almost day to day, the...
Tailwinds & Strategies in Service (Part 1)
Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect dealership service business in part 1 of this 2 part video blog.
Join us for Digital Dealer Las Vegas 2021