Sales & Variable OPS
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand...
Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re...
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a staggering amount of potential within one target market that can be, with a few simple steps, tapped into and utilized. As an automotive dealer,...
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a birthday present for...
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appropriate tools which...
Six Questions Salespeople Should Never Ask
At some point in almost every transaction a customer will think, “Why are you asking me that?” Once in a while they will literally ask the salesperson the question aloud. Typically, this is the point when the salesperson stops - or nearly stops - the sale. In sales,...
Hard Facts: 2018 SEO Hacks for Pinterest | Pinterest for Business Tips
If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it's a platform I put considerable energy into, I found I wasn't getting that much engagement, and traffic was hard to come...
IAA Opens New State-of-the-Art Facility in Wichita
Newly Relocated Facility Boasts More Than 40 Acres of Storage Space WESTCHESTER, Ill. – July 27, 2017 – Insurance Auto Auctions, Inc. (IAA), a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services (NYSE: KAR), announced the...
Is Complacency Holding Your Dealership Back?
Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service, a fear of change has permeated the dealership. “Time, tough, training, resistance, transition, nightmare” — these are...
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