Sales & Variable OPS
Accountability: The Centerpiece of Success in Fixed Ops
The greatest challenge in the automotive industry today is finding leaders who will lead, managers who will manage, and directors who will provide direction. The centerpiece of effective leadership, management, and direction is accountability: Personal...
Disciplined Innovation
“If you have always done it that way, it is probably wrong.” - Charles Kettering “Innovator,” “disruptor,” “game changer” all phrases describing today’s most successful companies. How do you develop a creative culture in your company? Whether you are in a tech...
8 Tactics to Help You Stand Out on Social Media
There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you'll wonder how to cut through the...
5 Signs It’s Time to Part Ways with Your Conversion Tools
With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experience, even over...
Why Reviews from the Decision-Maker Matter
Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men. Additionally,...
Hard Facts: Top SEO Tips For Ranking Organically On Google
I’ve got a test for you this Hard Facts Friday- make a search that your business SHOULD rank for and click through the pages of hits until you reach your site. Were you ranked on the 1st page of Google? If so- you’re an SEO master and I applaud you. ??? If not- we’ve...
What Does Chat Have to Do with 867-5309?
Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be...
The Importance of Treating People Right
Chip King explains the importance & benefit of treating people right on the telephone and how it can improve a dealership’s results.
Tailwinds & Strategies in Service (Part 2)
Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect dealership service business in part 2 of this 2 part video blog.
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