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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Sales & Variable OPS

You May Want to Keep an Eye on Tesla, Here’s Why:

You May Want to Keep an Eye on Tesla, Here’s Why:

Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay attention to....

Advancing Technology and the Public Threat

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the...

The “Secret” To Driving Walk-In Traffic

The “Secret” To Driving Walk-In Traffic

While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re just walk-ins coming...

How Automotive Can Get More Personal with Machine Learning

How Automotive Can Get More Personal with Machine Learning

Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization...

Connecting with Prospects

Connecting with Prospects

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.

Join us for Digital Dealer Las Vegas 2021