Sales & Variable OPS
Substantial Growth in Automotive and Transportation Segments Drive 1H ’18 Spireon Results
73 new franchise dealer customers signed in the first half of 2018, fueling 65 percent increase in device shipments versus 1H 2017 36 percent increase in revenues from trailer segment as Company exceeds 200,000 trailer telematics subscribers 45 percent increase in...
The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot. When it comes to your lot, focus...
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a partial view of how...
Podium Ranks No. 13 on the 2018 Inc. 5000 List of America’s Fastest-Growing Companies With Three-Year Revenue Growth of 13,645 Percent
Company Celebrates Opening of New 125,000-Square-Foot Office to Accommodate Continued Rapid Growth LEHI, Utah (August 15, 2018) – Inc. magazine today revealed that Podium, the leading customer communication platform for local businesses, is No. 13 on its 37th annual...
GENERATIONS DIGITAL CELEBRATES 1ST ANNIVERSARY, SAVING CLIENTS FROM $3,000- $8,000 IN WASTED DIGITAL AD SPEND MONTHLY
Former Dominion Vice President, George Nenni, celebrates successful first year with his digital marketing consulting firm. Middletown, OH (August 21, 2018) – Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni,...
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove...
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most...
How Can I Personally Sell Cars Using Facebook?
Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can be for selling cars. At the same time, you are probably thinking the same thing 95% of the other salespeople are thinking...
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms that contain their...
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