Sales & Variable OPS
New Automotive Service Industry Study Pinpoints Opportunities to Build Customer Loyalty
Second Phase of Cox Automotive Survey Gives Dealerships Insight into Consumer Preferences and the Need for a Revitalized Service Experience REDWOOD CITY, Calif. (January 9, 2019) – With consumer expectations quickly rising, dealers are working to get ahead of the...
Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of...
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitiveness,...
LEASE CREDIT APPROVAL RATES RISE TO 71.4% TO CLOSE OUT 2018
Lease Approval Ratings in December Reach Their Highest Number Since August CINCINNATI, OHIO (January 14, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 71.4% approval rate in December, a rise from...
Erik Nachbahr Presents Cybersecurity Workshop at ATD 2019
Cybercriminals are Targeting Your Dealership. Are You Prepared? provides truck dealers with technology, process & training recommendations Timonium, MD – January 14, 2019 – In 2017 more than half of small- to medium- sized businesses in the U.S. reported a data...
Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019
Forget autonomous vehicles; the impact of these trends is being felt today Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five industry trends that have the potential to negatively impact auto dealership operations in 2019,...
Auto/Mate Announces West Coast Expansion
New customer support and installation teams in Arizona will accommodate growing demand from auto dealers nationwide Albany, N.Y. – January 14, 2018 – Auto/Mate Dealership Systems announced today it will open a new office in Chandler, AZ in late Q2 of 2019. The...
Witt’s Wise Words: Does Your Team Understand Your Goals?
VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt's Wise Words.
Hard Facts: Tracking Website Visitors – How to Know Who’s on Your Website
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
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