Sales & Variable OPS
Reach More Interested Car Shoppers with Automotive Inventory Ads
Today, we're making ads more relevant to people interested in purchasing a car. According to a recent Facebook IQ survey, 63% of car buyers discover new vehicles online.1 With our newly enhanced automotive inventory ads, dealerships can now reach more prospective car...
Cold Turkey Test
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles. Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen...
DEALERBUILT EXPANDS INTEGRATION WITH SPIFFIT TO INCLUDE SALES, SERVICE & ACCOUNTING
Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and...
Auto/Mate Achieves NPS Score of +59
Net Promoter Score is nearly 2X industry average, indicating overwhelming customer loyalty among auto dealers Albany, N.Y. – February 4, 2018 – Auto/Mate has achieved a Net Promoter Score (NPS) of +59 on its 2018 customer loyalty survey conducted in Q4...
Rethinking Possible – Super Bowl Ads
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people. All in, there were 5 automotive OEM’s in the mix. Audi delivered details on their upcoming line of...
Witt’s Wise Words: Team Work and Team Management
In this episode of Witt's Wise Words, Bill Wittenmyer shares why both team work and team management are important to a dealership's success.
Hard Facts: Amazon Advertising – Top Takeaways from 2018, Updates for 2019
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
KAR Finalizes Acquisition of Europe-based CarsOnTheWeb
CARMEL, Ind. – Jan. 31, 2019 – KAR Auction Services, Inc. (NYSE: KAR), a global automotive remarketing and technology services company, announced the completion of its acquisition of Belgium-based CarsOnTheWeb (COTW). The acquisition advances KAR’s...
An Interview with 2019 NADA Chairman, Charles W. Gilchrist of Gilchrist Automotive
2019 NADA Chairman Charles W. "Charlie" Gilchrist served most recently as NADA vice chairman, representing Northern Texas's franchised new-car dealers on the board. Thanks to his vision and commitment, what was initially SouthWest Ford in 1986 has today evolved into...
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