Sales & Variable OPS
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool in generating...
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how all these pieces work together, and what each of them contributes to...
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said dealership reputation was the most important factor in selecting where to visit. Understanding that car buyers visit less than two dealerships before making a...
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-to-VDP traffic. It...
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank's 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet, where his father, Joe,...
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a successor candidate we had been working with for the past couple of years. This dealer’s son was an exceptionally bright, hardworking lad with lots of promise. Before coming to...
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle to attract, engage, hire, and retain the staff they need to move business forward and achieve their goals. Constant turnover, unpredictable sales...
Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a thorough maintenance-pricing survey of the local area, then posted the results on a large poster in the service reception...
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch is a grind. When...
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