Sales & Variable OPS
Leads: The Ever-Decreasing Part of the Pie
Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start these conversations. But in today’s digital age, leads are too few and far between to be the sole focus of your...
Manheim Selects Tony Markese as Vice President, Reconditioning
Strategic leadership role designed to strengthen operations, reconditioning processes to meet growth in the emerging fleet and mobility sectors ATLANTA, GA. (June 10, 2019) – Manheim has named Tony Markese vice president, Reconditioning, where he will be responsible...
BLACK BOOK PARTNERS WITH DRIVABLY TO BRING MORE PROFITABILITY INTO DEALER ONLINE INVENTORY ACQUISITION
Sophisticated Machine-Learning and Industry-Leading Data and Analytics Combine to Recommend Inventory Acquisition Opportunities to Dealers LAWRENCEVILLE, GA (June 10, 2019) – Black Book, known in the automotive industry for providing timely, independent and precise...
5 Easy Ways to Drive Traffic to Your Dealership’s Website
Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter what you do, can’t get those website traffic numbers to budge? Here are five easy ways to drive website...
TCI Partners With Dealertrack to Deliver Same-Day Contract Processing
New integration enables increased efficiency, faster funding for more lenders North Hills, NY, June 10, 2019 – Teledata Communications, Inc. (TCI), a leading provider of loan origination solutions for credit unions, banks and finance companies, has expanded its...
Witt’s Wise Words: Know Your Numbers
VP of Sales CDK Global Bill Wittenmyer explains why every salesperson needs to know their numbers in order to achieve their goals.
Cosmetic Service Agreement from Radiant Ride Delivers 30-75% Penetration, Drives Consistent Customer Retention
STOCKTON, CA, June 6, 2019 – Radiant Ride, specialists in professional cosmetic restoration services and customer retention, announced today its SMART cosmetic service agreement program to help auto dealers protect the appearance of their customers’ vehicles and...
Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it's important to expect...
Freebie Friday: A Tip to Stay Motivated
In this episode of Freebie Friday, Bill Wittenmyer offers a tip that individuals can use to stay motivated.
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