Sales & Variable OPS
Are the Predictions for 2019 Automotive Retail Trends Ringing True?
Before the clock struck midnight and 2019 officially rolled in, analysts predicted this new year would bring a decline in new vehicle sales. While that has proven true, it’s not the only issue impacting the automotive retail industry so far this year. Dealers are also...
Firing Your Agency? Do These 4 Steps First
Let’s face it, if a dealership is firing their digital marketing agency, it is a last resort after working to improve results. Ideally, the dealer can identify campaigns that are not performing, audiences that are not being properly targeted, or creative that is not...
EARNHARDT LEXUS GENERATES 4,289 VIDEO SHARES ACROSS SOCIAL MEDIA PLATFORMS WITH VBOOST VIRAL VIDEOS
Happy customers organically share videos for a viral lift of 564 percent over one year. Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing...
Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than $1B include OEM parts. The year-over-year growth of this market is about 13%, and the percentage of sales that occurs online is already at about 85%. This is the reason dealers...
Shred-it Study Finds U.S. Business’ Information Security Plagued by Human Error, Insider Threats, and Deliberate Sabotage
Shred-it’s 2019 Data Protection Report reveals more than half of all large U.S. businesses who suffered a breach say it was a result of external vendor errors LAKE FOREST, IL., June 17, 2019 - With the incidence of reported data breaches on the rise, more than half of...
BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE
New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments LAWRENCEVILLE, GA (June 24, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the...
How to Solve a Big Challenge in Service
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Hard Facts: How to See Competitor Ads on LinkedIn
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
What About Women in the Automotive Industry?
EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in this video blog.
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