Sales & Variable OPS
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watching less TV – they’re...
Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool
Powered by Manheim M LOGIC, MMR introduces relevant inventory suggestions that help dealers find the right vehicle at the right price even faster. ATLANTA – With growing margin compression and uncertainty in the market, dealers increasingly need to leverage smart...
3 Ways to Train Your Dealership MVPs on the Phones
By Kirstie Thomas, Senior Performance Manager with CallRevu When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it's your receptionist. Yep, the person who is probably...
How Turnover Can Cost You Sales
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts
Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional weight that comes...
Witt’s Wise Words: Inaction
In this episode of Witt's Wise Words, Bill Wittenmyer shares why inaction is your biggest competitor.
How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They waited for the...
Digital License Plates Mark a Step Toward R&T Modernization
By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are becoming increasingly...
No BDC, No Problem: How to Manage a Sales Team That Does It All
By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Center) or any...
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