Sales & Variable OPS
Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys...
Equity Mining’s Importance to a Key Swap
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
7 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for...
Keeping Techs AND Consumers Happy, While Remaining Profitable
Service directors of professional automotive dealerships have stressful jobs. They are required to deal with a broad range of personalities, temperaments, and quirks – of both employees and customers. Similar to a preschool director, they have to keep everyone fed,...
Forecasting Fixed Ops Performance – It’s the Little Things
The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior results. Here,...
Is Your Hair on Fire?
"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome. For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of...
Witt’s Wise Words: Avoid the Guilt Trip
Bill Wittenmyer offers some advice on how to deal with customers that don't show for appointments in this episode of Witt's Wise Words.
3 Steps to Fixing Your Dealership’s Broken Timekeeping Processes – and Why It Matters
By Todd Polak, Product Planning Manager, Reynolds and Reynolds When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy to forget the little things. Examples might be the...
UnityWorks Announces New Suite of Dynamic Inventory Video Ad Solutions
MINNEAPOLIS, MN (Sept) UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory into various ad units on multiple media...
Join us for Digital Dealer Las Vegas 2021