Sales & Variable OPS
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center, along with the...
DealerBuilt Appoints Automotive Industry Veteran Keith Baker as Chief Revenue Officer
Mason City Iowa, August 28, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of successful automotive industry veteran Keith Baker as Chief Revenue Officer (CRO). As CRO, he is...
Want to Build a Dealership Where People Want to Work?
First, You Must Do This... Now and then, I meet a dealership's leadership team that resonates a solid understanding of what leadership/business know-how is all about. For those of you who feel a little (or a lot) of tweaking in your store could manifest into a...
Leading With Purpose
By Loyd Rawls, President & Chairman, The Rawls Group After several unproductive and frustrating coaching visits with Jimmy, I was returning and also meeting with his dad, Robert, a succession planning client for several equally frustrating years. Robert, the...
Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of the largest auto retailers could not be stronger. Multiple public dealership groups are posting record revenue and profits...
Off the Sidelines & in the Game
By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who are not in the...
Interview with Danny Zaslavsky of Country Hill Motors
Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984 by Josh Buterin, who was joined in business several years later by John Zaslavsky. Throughout the 1980s, together they...
Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. While the previous...
MAX Digital Adds Service Upgrades to Platform
Dealers can add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service...
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