Sales & Variable OPS
The Importance of Understanding the Tools You Have
Mike Trasatti shares why dealers and their staff should go beyond simple training and aim for understanding the tools available to them.
Social Media is a Two Way Conversation
Mike Correra explains why dealerships should engage with their customers via social media rather than simply broadcast content.
2 Simple Reports to Help You Conquer Google Analytics
By Michael Trasatti, CEO, DealerBuilt “Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author We all have our own beliefs, some of which tend to be universal. Such as the above statement...
3 Ways for Your Dealership to Start Improving Inbound Phone Performance
Auto dealers cannot ignore the phone. Though digital as well as in-person communication are important, inbound phone calls to car dealerships are the second-most-common way that customers initially contact automotive dealers. Once you can ensure that employees are...
Building Relationships Within the Organization
Mike Trasatti shares why building relationships within your organization is scary but vital to success.
How Envisioning the Future Will Bring Success
Mike Trasatti shares how envisioning the future is important to your business success.
4 Benefits of Omnichannel Marketing
By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new mobile and digital channels. To leverage the power of these new technologies, a new marketing approach is needed. Many...
Identifying Consumer Touchpoints and What Drives Traffic Into the Store
By Ryan Gerardi, Founder & CEO, AutoConversion Today’s dealership receives leads from an array of consumer touchpoints that all have the same purpose: To drive the customer into making a positive response in the sales funnel. It goes for all departments: sales,...
The Wrong Way to Increase Service Revenue
By Dan Beres, Managing Partner, Recall Masters, Inc. In search of service revenue, dealerships turn to randomly scheduling service appointments, regardless of shop capacity. Or they take everyone that drives up. This can overwhelm the service department and frustrate...
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