Sales & Variable OPS
The Power of Used Car Marketing
By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article Ive written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive but thrive in the coming decade. Having been in the retail...
Four Keys to Build a Better YOU
By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you do. While leaders who complain...
Five Tips to Improve the Sales to Service Handoff
By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to dealerships for...
9 Areas That Build Value in Your Dealership
By Kendall Rawls, Director of Development, The Rawls Group The new year brings change, and with change comes uncertainties often leading to fear, anxiety, and worry of the unknown. As we enter this new year, we face an upcoming presidential election, which in of...
From Speculating to Selling: Overcoming Sales Challenges with Technology
By Chase Abbott, VP of Sales, VinSolutions, Dealer.com & Digital Retailing Cox Automotive Inc. It has been more than a hundred years since cars first became available to the masses, and a lot has changed in automotive since then. In 2019, the vehicles themselves...
It’s Time to Move Beyond the Chaotic Dealer Website Experience
By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted to enjoy the walk, but all you could see and hear were barkers trying to grab your attention to play their games. Todays...
4 Critical Components of Effective Sales Training
By Mike Hirschfield, CEO, Assured Influence If you are not obsessed with investing in yourself and your team, youre not really obsessed with winning! Not everyone keeps score in business, but every score undoubtably matters. What is your next level? The best...
Job Management Makes or Breaks Your Bank
By Ed Kovalchick, CEO & Founder, Net Profit Inc. First off, if you havent calculated the worth in labor and parts sales of just one minute of your service or body shop technician time, do it. Dispatchmania Regarding vehicle job management, besides a very...
Seasons of Opportunities
By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. The holiday season is a wonderful time to reflect on the past year and count your blessings. Let me start by saying, Im not naive or unaware of the political,...
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