Sales & Variable OPS
Make the Customer Experience Fun and Boost Sales
By Mike Hirschfield, CEO, Assured Influence If you are not intentionally making the customer experience fun, you are undoubtably missing a huge opportunity to positively influence customers and ultimately boost sales. Recently, I was conducting an immersive training...
Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
By David Paris, Senior Analyst, J.D. Power Valuation ServicesIn preparing for 2020, the automotive industry has been making a list and checking it twice to determine which vehicles will continue their model cadence into the immediate future, and which... will not....
What’s New & What’s Next
Mark your calendars and meet us this April 6-8 in Orlando and September 15-17 in Las Vegas to uncover new opportunities to make 2020 your best year yet. Digital Dealer Orlando returns to Rosen Shingle Creek Resort this April 6-8 for 2.5 days of progressive education,...
Mobile-First Video – Next Wave of Mobile First Revolution
By Thomas R. Pearce, Sr. Director of Interactive UI/UX Strategy, Autodata Solutions The insurgency of mobile traffic to automotive websites forced dealerships to become mobile compliant as the numbers crashed through the 50 percent mark in October 2016.3 Mobile-first...
What’s Working in Auto TV Advertising
By Greg Dixon, VP of Automotive Client Development, TVSquared Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what better way to spread the word about a model launch or sale? But what surprises some is just how forward-thinking the...
Ad Copy Power Points!
By Jim Boldebook, Founder, CBC Automotive Marketing Cut to the chase! Quick! Today, too many ad copywriters are wasting valuable ad dollars and precious listener/viewer moments beating around the bush. Your mission is to give a potential buyer a reason to buy a...
Retail Resolutions to Drive Results
By Bill Wittenmyer, VP of Sales, Layered Apps & Competitive Accounts, CDK Global Strong consumer confidence and low unemployment signal the continued demand for vehicles in 2020. However, affordability can still be an issue with the average sale price of a new...
Q&A with Facebook
In the following interview, Bob Lanham, Facebook's head of automotive retail, takes us inside of their Dealer Playbook, sharing what the resource is, what prompted it, and the focus behind its core strategies. They also share best practices for measuring success,...
Seven Key Rules of Culture
By Dave Anderson, President, LearnToLead One of the areas worth stressing is the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in precise terms. Following are seven rules...
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