Sales & Variable OPS
Charlie Clark Nissan El Paso, #1 Nissan Dealer in the Country
El Paso, TX, December 3, 2019 – Charlie Clark Nissan El Paso sold a record 347 new Nissan vehicles in the month of November, this giving them the honor of being the number one sales volume Nissan dealer among more than 1,400 Nissan dealers nationwide. Charlie Clark...
Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Themselves Online
New HomeNet Automotive meta-analysis suggests consumer insights hold keys to improving digital merchandising EXTON, Pa., December 12, 2019 – Today, nearly all shopping for a vehicle begins online, equipping consumers with more information and access to inventory than...
Digital Retailing & Customer Experience: Why the Human Element Is Key
By Carol Marshall, Vice President of Operations, ActivEngage What do you hope for when you make a purchase? What needs must be fulfilled for you to call an experience enjoyable? Are you time-sensitive? Do you expect a positive, attentive response? Naturally, what we...
“Must-Dos” to Find Efficiencies in Even the Most Routine Tasks and Costs
By Susan Moll and Matt Hurst Back in August, we started our article series of “must-dos” by looking at the overwhelming weight of dealer expense structures on gross profit margins. In Q1 2019, an average dealership’s expense structure was 106 percent of its gross...
Senior Automotive Industry Leaders Launch FixedOPS Marketing with Investor Support
Startup Automotive Marketing Company FixedOPS Marketing Welcomes Founding Managing Partner Russell Hill Investor-funded startup, FixedOPS Marketing, announced and welcomed Russell Hill as Founding Managing Partner, in charge of applying his years of automotive...
Beep Appoints Clayton Tino as Chief Technology Officer
Extensive Experience in Engineering, Platform Design and Software Development to Innovate and Scale Mobility Platform ORLANDO, FL (December 11, 2019) – Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D.,...
Sherry Etheridge Joins TecAssured as Director of Client Relations to Support Rapid Growth Initiative
WESTERVILLE, OH – DEC 6, 2019: TecAssured LLC, a leader in innovative technology solutions for the automotive insurance industry, is pleased to announce the addition of Sherry Etheridge as Director of Client Relations. In her new role, Etheridge will be heading up all...
Video Marketing Trends & How to Stay Ahead in 2020
By Timmy James, Chief Operating Officer, Flick Fusion You don’t have to look very far to see that video marketing is the future of digital marketing. Not only is video cost-effective and easy to create and use, but consumers favor it on almost every platform. And...
DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer
Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of Brian Marshall as Chief Financial Officer (CFO). Marshall brings over a decade of experience as a...
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