Sales & Variable OPS
What’s Working in Auto TV Advertising
By Greg Dixon, VP of Automotive Client Development, TVSquared Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what better way to spread the word about a model launch or sale? But what surprises some is just how forward-thinking the...
Ad Copy Power Points!
By Jim Boldebook, Founder, CBC Automotive Marketing Cut to the chase! Quick! Today, too many ad copywriters are wasting valuable ad dollars and precious listener/viewer moments beating around the bush. Your mission is to give a potential buyer a reason to buy a...
Retail Resolutions to Drive Results
By Bill Wittenmyer, VP of Sales, Layered Apps & Competitive Accounts, CDK Global Strong consumer confidence and low unemployment signal the continued demand for vehicles in 2020. However, affordability can still be an issue with the average sale price of a new...
Q&A with Facebook
In the following interview, Bob Lanham, Facebook's head of automotive retail, takes us inside of their Dealer Playbook, sharing what the resource is, what prompted it, and the focus behind its core strategies. They also share best practices for measuring success,...
Seven Key Rules of Culture
By Dave Anderson, President, LearnToLead One of the areas worth stressing is the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in precise terms. Following are seven rules...
Intelligent Social Media Strategy
By Dane Saville, Co-Founder, Reunion Marketing Most consumers aren’t in the market to purchase a vehicle during each month. When they start looking, they use digital channels — a total of 19 of some 24 total touchpoints. Even after all of that legwork, just one in...
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives Urbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos (DMVs) for auto dealerships, greatly reducing the time and expense...
What’s Your Dealership’s Reputation Worth?
By Erik Nachbahr, CISSP President & Founder, Helion Technologies There’s an old saying, “Reputation is everything.” In the car business, this couldn’t be truer. Historically, car dealerships have battled with negative consumer perceptions and high levels of...
MAX Digital Launches Smart Trade Valuation Tool
MAX Trade Value leverages superior market data for quick and easy valuations CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a...
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