Sales & Variable OPS
Reunion Marketing Welcomes Amy Peck as Director of Client Success
Raleigh, May 6th, 2020 — The Executive Team at Reunion Marketing is proud to announce that Amy Peck has accepted the role of Director of Client Success. Amy has more than 20 years of experience in the automotive industry, including her role as the Vice President of...
The Auto Club Group Continues Expansion with AAA Colorado Merger
The second largest AAA club now has more than 14 million members across 14 states, including FloridaTAMPA, Fla., (May 6, 2020) – The fast-growing AAA club, The Auto Club Group (ACG), continues its expansion with the announcement today that AAA Colorado has become part...
Assurant Acquires American Financial & Automotive Services
Acquisition Further Solidifies Assurant’s Position as a Leading Provider in the Global Automotive Market with over 48 Million Covered Vehicles Globally NEW YORK – May 5, 2020 - Assurant, Inc. (NYSE: AIZ), a leading global provider of lifestyle and housing solutions...
Advantage Lifts Partners With Wayne Carini
Hanover, PA. May 5, 2020—F40 Motorsports, led by Wayne Carini, host of Chasing Classic Cars, in Portland, Conn is now home to a fleet of Advantage Lifts. As this new partnership rolls out, Carini will help highlight the many strengths of the Advantage Lift product...
Increasing Service Revenue with Mobile Repair Units
Dan Beres explains why dealers should follow in the footsteps of OEMs and increase service revenue with mobile repair units.
Expenses! We Don’t Need Expenses
By Ed Kovalchick, CEO, Net Profit, Inc. By now, you (just like the rest of us) are likely dealing with continued expenses and abbreviated to no income to offset these never-ending pulls on your department’s checking account. At this point, reducing overhead, just like...
How to Use Video to Increase Engagement During COVID-19
By Jeremy Anspach, CEO, PureCars As a result of the COVID-19 pandemic, dealers are looking for every opportunity to not only preserve lost sales but also to adapt and maximize advertising strategies to aggressively grow mindshare in front of every possible customer....
Embrace Behavior, Discard Models: How COVID-19 Changes What Data Your Dealership Needs
By Greg Geodakyan, Chief Product Officer, Client Command It's been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How many of your tools rely on typical, standard 90-day trends and...
8 Reasons Why Your Social Media Plan Isn’t Working
Charles Cruze, Consultant Social media is susceptible to bad ideas, false starts, and poor execution, just like any other kind of marketing. But social media is one of the most responsive marketing channels as you can test, respond to, and improve your social media...
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