Sales & Variable OPS
Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, there is no easy ‘one size fits all’ answer. We’ve had more media additions, deletions and corrections in the past 20...
Outsource to Improve Results and Reduce Costs
In most organizations today, staff levels have been reduced and the fewer remaining managers and employees are taking on more responsibilities and becoming stretched thin in the process. While most organizations have outsourced key staff functions for many years...
It’s the Culture, Stupid!
A common misconception is that you can change your team's behaviors strictly by changing your dealership’s vision. Here’s an example to explain why that won’t work: a football team going 0-8 halfway through the season isn’t going to improve by announcing a “new...
Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now, Stephen Wade is this year’s incoming chairman of NADA after almost 40 years of being a dealer. He shares with Dealer magazine the numerous challenges the association will...
Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now, Stephen Wade is this year’s incoming chairman of NADA after almost 40 years of being a dealer. He shares with Dealer magazine the numerous challenges the association will...
Dealer Specialties: Your Non-stop 24-hour Live and Online Salesperson
Founded in Middletown, OH in 1989, Dealer Specialties had a simple start. Brothers Mike and Jack Nenni began their mission to help used-car dealers more effectively merchandise their vehicles. Today, more than 20 years later, the Nenni brothers transformed the car...
Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that consumers were...
Interview with Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that consumers were...
Warning to Fiat Dealers – Beware of Unexpected Competition
When our Chrysler dealer clients first heard that Fiat was not going to provide them with rebadged vehicles but instead offer those vehicles through a separate Fiat franchise, they rightfully felt betrayed. The Auto Task Force attempted to persuade us, as taxpayers,...
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