Sales & Variable OPS
Subaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. -- Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer. Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company's marketing, corporate communications and...
FIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. - The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and...
Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI -- If there's one thing automakers can count on, it's that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, which is being built in a Detroit...
CarZen Executives Explain How To Advertise and Sell to 50 Million iPad Owners
Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process. They also make it...
Yelp Manager Explains How to Get Started with Yelp’s Free Tools for Business Owners
Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, then can they engage...
TrueCar.com: Average Transaction Price for Light Vehicles Up $582 in July
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $29,761 in July 2011, up $582 (2.0 percent) from July 2010 and up $102 (0.3...
July Auto Sales: Chrysler Reports Best July Since 2007; Toyota Still Struggling
The month of July proved to be another month of gains for the domestic brands. Chrysler Group LLC reported July 2011 was the best July the automaker has had since 2007. Both General Motors and Ford Motor Company also posted gains of a little less than 10% over last...
OSHA Still Eyeing Safety Violations in Dealerships
CRYSTAL LAKE, IL – Automotive Compliance Consultants today reminded auto retailers that the Occupational Safety and Health Administration (OSHA) is continuing to eye dealerships for a variety of violations that if found can cost dealerships dearly. OSHA’s focus first...
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and OEM websites, the...
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