Sales & Variable OPS
Chrysler Group Announces Ignite as its Lead Social Media Agency
Auburn Hills, Mich. - Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic planning, development and...
Retail Automotive Veteran Explains the Emergence of Social Media Marketing
Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media marketing will...
When is the Best Day for Consumers to Buy Cars in August?
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best deals on new cars including cash, finance and lease deals available nationwide, and is forecasting that August 27th is the best day of the month to...
American Customer Satisfaction Index: Japan Improves While Detroit Stalls
ANN ARBOR, Mich. — A customer satisfaction resurgence for international carmakers puts Detroit’s fledgling recovery in jeopardy, according to a report released this week by the American Customer Satisfaction Index (ACSI). The report covers customer satisfaction with...
Detroit Start-Up Technology Powers Prestigious Pebble Beach Concours Design Experience
TROY, Mich. -- Usually on the third weekend in August, car enthusiast Kevin Smith and his team can be found strolling Woodward Avenue in metro Detroit at the annual celebration of style and horsepower, the Woodward Dream Cruise. This year, however, Smith will be...
DMI & Liquidus Debut Videolink® 4.0, Auto Dealers’ First Real-Time Video Sales Tool With iPad/iPhone Support
Hoffman Estates, IL – The Dealer Services Group of Automatic Data Processing, Inc., Inc., and Liquidus, a leader in scalable online, mobile and on-demand video marketing solutions for auto dealers, announced today the release of Videolink® 4.0, the latest version of...
AutoTrader.com, Area Chevrolet Dealers, the Atlanta Braves and Baseball Legend John Smoltz Team Up to Help ‘Drive Away Hunger’ in Atlanta
ATLANTA -- Hunger continues to have an impact on Atlanta residents every day – nearly 60,000 people receive emergency food each week through a network of more than 700 nonprofit partner agencies served by the Atlanta Community Food Bank (ACFB). For four weeks...
CEO and Co-Founder of INCISENT Technologies Gives Five Keys to Achieving Volume with Margin in an Online World
With 88% of consumers going to the Internet before buying a car, and the average consumer spending 6.5 hours online researching, the "amateur" who buys a car every two to three years often knows more than the "pro" in the dealership. The transparency of the Internet...
Summer Incentive Season: Cars.com Names 2011 Deals to Buy Now
CHICAGO -- New car buyers looking for all the bells and whistles at a reduced cost should buy now, according to the editors at Cars.com, a leading online resource for new and used car buyers and sellers. To help shoppers identify what to buy, the site has compiled a...
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