Sales & Variable OPS
Smail Auto Group Turns Buildings Pink
Greensburg, PA -- A busy highway in Greensburg, PA has taken on a rosier glow, thanks to Smail Auto Group. Over 5,000 square feet of pink vinyl was used to cover each of the dealership’s eight buildings. It is part of the “Smail Auto Group Cares” campaign, developed...
FIAT USA Debuts First Fiat 500 Commercial Featuring Jennifer Lopez
Auburn Hills, Mich. - The FIAT brand is debuting the first 2012 Fiat 500 commercial featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct. 10 on national broadcast...
Cars.com™ Announces Ad Buy in Super Bowl XLVI
CHICAGO -- Cars.com, the premiere online resource for buying and selling new and used vehicles, announced it is returning to the Big Game for the fifth consecutive year. With one 30-second commercial during the third quarter, the site will again be positioned...
Fitzpatrick Advertising Announces Record Results for Automotive Client
ATLANTA -- Atlanta-based Fitzpatrick Advertising is pleased to announce a record breaking month for Benton Nissan. A full-service client of the automotive advertising agency, Benton Nissan has seen a huge return on investment through record breaking sales for the...
Dealership: Impossible!
Can watching a 30-minute television program about “saving failing restaurants” make a difference at your dealership? I’m betting it can. Let me take my “advertising” hat off for a few minutes and don my ‘marketing’ cape to share some thoughts on one of the best...
Sales Are Up, But Net Profits Are Down: How Can That Be?
The average dealership parts and service department brought in more annual revenue than the previous year, and yet took less money to the bank. According to NADA DATA 2011, the average dealership saw their year over year parts and labor sales grow by 5.2%, while net...
RoadLoans.Com® Joins Forces With Vehix® and Jumpstart Automotive Group to Improve the Online Car Shopping Experience
DALLAS -- Vehix has selected RoadLoans.com as its preferred lender for Vehix customers. Visitors to Vehix.com can apply for auto financing through RoadLoans.com as part of their car shopping experience. RoadLoans.com is a leading online auto lender specializing in...
Kbb.com Wins 2011 Web Award for Outstanding Website in Automobile Category
IRVINE, Calif. -- Kelley Blue Book www.kbb.com, the leading provider of new car andused car information, today announces its 2011 WebAward win for Outstanding Website in the Automobile category. With more than 2,000 entries from 45 countries for 2011, each nomination...
If you Don’t Like What you’re Reaping, Sow Something Else!
We live in an age addicted to the defense, “it’s not my fault.” Consider these examples: In 2002, Edward Brewer sued Providence Hospital for $2 million. He claimed that the hospital was negligent because it had not prevented him from raping one of its patients. The...
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