Sales & Variable OPS
GM Develops Mobile Technology That Watches Road Ahead
DETROIT – New technology being developed by General Motors researchers could alert drivers of potentially dangerous driving situations in advance by using small, portable devices to create a wireless safety net. These portable devices are designed to gather...
Kia Motors America Posts Highest Brand Loyalty Ranking
IRVINE, Calif. -- Leading global information services company Experian recently released a report regarding automotive brands with the highest loyalty, with Kia Motors America (KMA) landing on top with 47.9 percent. Experian also reported that the Forte compact sedan...
Chevy Sonic to Launch ‘Let’s Do This’ Digital Campaign
DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic. “Let’s Do This,” a multi-phased...
Saab Dealer Reintroduces Brand with Unique and Innovative Campaign
CLEVELAND -- Bernie Moreno, President of Collection Auto Group, is excited to reintroduce the Saab brand with a unique and innovative campaign, "Snap up a Saab" that kicks off Sunday, October 30 at Saab of North Olmsted, 28595 Lorain Road. Beginning at 9:00 a.m. one...
Kelley Blue Book Launches the AutoTrader.com Powered ‘Trade-In Marketplace’ to Provide Consumers with Instant Offers for Their Trade-In Vehicles
IRVINE, Calif. -- Kelley Blue Book's www.kbb.com, the leading provider of new car and used car information today announces a partnership with AutoTrader.com to provide the Trade-In Marketplace tool on kbb.com. Consumers can visit the Trade-In Marketplace on the...
Zonar Celebrates 10 Years of Innovation
SEATTLE, Wash. – In October 2011, Zonar marked its 10th anniversary of providing customers with innovative fleet management solutions. Zonar began with the simple idea of improving commercial vehicle safety through technology. The company’s foundational offering,...
TrueCar Partners with VroomGirls to Help Improve Car Buying Experience for Women
SANTA MONICA, Calif. -- TrueCar, Inc., the company that has saved over 350,000 car buyers more than $1 billion off of MSRP on new cars, has announced that it will power the online car buying programs for VroomGirls.com, the first comprehensive automotive website...
Auto Buyers Return To Market, Continue to out-perform broader economy
Nashville, TN — The Dataium ASI index, a leading predictive indicator of automotive sales, showed the largest month over month gain in the past four months, indicating that 2011 vehicle sales are on track to post around a 10% increase in sales volume over last year....
NADAguides Announces Must Consider List for Fall 2011
COSTA MESA, Calif., -- NADAguides, the leading online provider of vehicle pricing and information, announces its Must Consider vehicle list for Fall 2011 which includes the 2012 Buick Enclave, 2012 Ford Fusion, 2012 Lexus CT 200h, 2012 Lincoln MKX and the 2012 Volvo...
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