Sales & Variable OPS
Chris Case Named Vice President of Sales for DMEautomotive
DAYTONA BEACH, Fla. -- DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, announced that Chris Case has joined the company as Vice President of Sales. A veteran sales leader with over 20 years experience driving growth for...
Fiat 500 Sales Fall Short of Expectations
Chrysler has postponed production of the Fiat 500’s engine at its plant in Michigan for two weeks due to the declining demand for the small car, The Detroit News reported. According to the story, the automaker is going to have to layoff some workers temporarily until...
Data: Spike in Consumer Shopping Activity
ARLINGTON, Va. -- Retail sales exceeded expectations in October according to figures released this week by the Department of Commerce. The spike in consumer activity bodes well for the holiday shopping season, noted the Retail Industry Leaders Association (RILA)....
Former Marketing Exec Being Sued
A former marketing exec is being sued by one of the automakers for allegedly violating an employment contract. Ford Motor Company is suing a former employee who had been a general sales manager at the company, the Detroit Free Press said. The story explained Ford is...
Hyundai Plans Super Bowl Commercials
Hyundai’s president and CEO said the Korean automaker will be spending some of its advertising budget for 2012 on the Super Bowl XLVI, the Detroit Free Press said. According to the story, Hyundai is planning to run four to five television commercials and one 60-second...
2012 Marketing Predictions
Are you thinking about your marketing budget for 2012? What will be the new trends in 2012? Where will you invest your money? MarketingProfs.com put together a list of 12 marketing predictions for 2012. Number two on their list is the fact that both customer and...
All-New Ford Escape: Smarter Utility Vehicle Saves Customers Fuel, Money
LOS ANGELES – The Ford Escape, America’s best-selling SUV, will raise the bar even higher with the debut of an all-new model that features 11 new exclusive features and fuel economy projected to top any vehicle of its kind on the market today. “We call our all-new...
GM: 2013 Cadillac XTS Introduces a New Formula for Luxury
LOS ANGELES – Cadillac unveiled the 2013 XTS today, the newest addition to the Cadillac luxury sedan lineup. It arrives in showrooms in U.S. and Canadian showrooms in the spring of 2012 as the most technologically advanced production car in the brand’s history. Larger...
GM Reveals Chevy Spark Today
LOS ANGELES – The 2013 Chevrolet Spark mini car, to be revealed Wednesday, November 16th at the Los Angeles International Auto Show, is the only car in its segment to offer a seven-inch color touch screen radio capable of displaying smart phone-based navigation, media...
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