Sales & Variable OPS
White, Silver Most Popular Car Colors in the World
WILMINGTON, Del. – White/white pearl has emerged as the fastest growing color to tie with silver as the world’s leading automotive color choices, according to the 2011 DuPont Automotive Color Popularity Report, released today. A substantial increase in the popularity...
Popular Compact Car Production Delayed
General Motors is cutting production at the plant where its popular small car, the Chevrolet Cruze is built, according to a story from CNN Money. The story said due to the decreased demand for the Cruze, GM is going to suspend production for eight days. The same...
Nearly One-Fourth of Companies Now Provide Customer Service via Facebook
SAN FRANCISCO — A new study released by MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, revealed that 23 percent of companies provide customer service and support on Facebook, with 12 percent...
Survey: Small Business’ Increase Use of Social Media Marketing
WALTHAM, Mass. - Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to new survey data from Constant Contact®, Inc. The Fall 2011 Attitudes and Outlook Survey, released in...
U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015
CHANTILLY, Va. - BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3 percent....
NADA: Can Consumers Afford the Upfront Costs of Fuel Economy Hikes?
WASHINGTON -- In response to the public release of the Model Year 2017-2025 proposal, the National Automobile Dealers Association (NADA) issues the following statement: "America's auto dealers support continuous improvement in the fuel economy of the fleet of vehicles...
Obama Administration Proposes Historic Fuel Economy Standards
WASHINGTON – Building on President Obama's historic national program, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation (DOT) today formally unveiled their joint proposal to set stronger fuel economy and greenhouse gas pollution...
Too Many Ads May Spell Trouble on Google
According to a story on AdWeek.com, Google is developing an algorithm to penalize website pages that have tons of advertisements on them. The story said a Google executive said during a keynote speech that the company is looking into a way to determine what is content...
Could This Happen To You? NAD Review “Like-Gated” Facebook Campaign
New York, New York – The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an “up to 70 percent” savings claims and modify advertising that promoted “free” products. Further, in a case of...
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