Sales & Variable OPS
Ford Wins 2nd Annual Green Marketer of the Year Award
According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of the Year award. The award was presented at the Los Angeles Auto Show to Ford for its marketing campaigns surrounding its green vehicles and...
Chrysler Uses Music Awards to Feature Fiat 500
LOS ANGELES -- The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of "Papi," at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. "The FIAT Brand is honored to share the stage with Jennifer Lopez...
Super Bowl Ads 2012
Super Bowl XLVI is less than three months away, and marketers are already planning their television ads for the big game. According to a story from AdvertisingAge, automotive companies that have already announced they will be advertising during the football game...
TrueCar.com Provides Best New Car Deals During Black Friday Weekend
SANTA MONICA, Calif. -- Forget the mall or department store, and the long lines that await shoppers on Black Friday and the upcoming weekend. TrueCar.com suggests car buyers take advantage of some amazing deals available on 2011 and 2012 models that can save consumers...
Kia Optima Hybrid Named to “Top 10 Cars of the Year” List by Hispanic Motor Press Association
IRVINE, Calif. -- The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HMPA award reflects the unique and distinctive preferences and needs of the...
Hyundai Unites with the Recording Academy as Official Vehicle Partner
COSTA MESA, Calif. – Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year partnership extends well beyond...
Subaru Kicks Off Fourth Annual “Share the Love” Event
CHERRY HILL, N.J. -- Subaru of America kicks off its fourth annual "Share the Love" event Saturday, November 19. This year's campaign features five charitable beneficiaries and even more love, thanks to support from the Facebook community. Subaru will donate $250 for...
Manheim Offers Convenient Access to Fresh Inventory Through the Holidays
ATLANTA – In keeping with its commitment to offer the freshest inventory to dealers anytime, anywhere, Manheim will host a variety of sales on OVE.com throughout this upcoming holiday weekend, including several on Thanksgiving Day. The Manheim holiday sales will...
Image Facilities — If You Build It, Will They Come?
Before the credit crisis, many dealers felt an investment in real estate was relatively riskless. Retail real estate prices had steadily increased for years. Few considered the possibility of a national decline in real estate prices. Manufacturers told dealers if they...
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