Sales & Variable OPS
Hyundai Motor America Unveils Details About New U.S. Headquarters Building in Fountain Valley, CA
COSTA MESA, Calif. - Hyundai Motor America released a rendering of its proposed new U.S. headquarters building in Fountain Valley, California, its U.S. base of operations for the past two decades. The new building will represent more than a $150 million investment,...
DealerRater Initiates the 2012 Dealer of the Year Award Program
WALTHAM, Mass. - DealerRater, the world's premier car dealer review web site, this week announced the kickoff of the 2012 Dealer of the Year Award Program. Through this award program, a select number of car dealerships throughout the United States and Canada will be...
Refocusing your Message!
What is bringing customers to your dealership? To your website? Identifying the key motivators driving your traffic can dramatically increase your advertising efficiency and effectiveness. Most successful dealerships have learned the lesson of consistent, disciplined...
Kbb.com: Forecasts 10% Year-Over-Year Increase in January New-Car Sales
IRVINE, Calif. -- Kelley Blue Book, the leading provider of new car andused car information, projects January new-vehicle sales at 30 percent below the December high, coming in at approximately 900,000 units for the month or a 13.2 million Seasonally Adjusted...
AutoTrader.com Takes Interactive Advertising Into “Overdrive” With Exclusive Homepage Solution
ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, is taking interactive advertising to the next level with the new Overdrive homepage solution. Comprised of multiple interactive ad units, the solution proved to be incredibly successful for its inaugural...
Edmunds.com’s December True Cost of Incentives®: BMW and Mercedes-Benz Make Final Plays for Luxury Sales Crown
SANTA MONICA, Calif. — BMW’s increased incentive spending in December may not be enough to hold off Mercedes-Benz in 2011’s battle for luxury car sales supremacy, reports Edmunds.com, the premier online resource for automotive information. BMW led Mercedes-Benz by...
Video Ad Study: Spending Surpassed Expectations in 2011
LOS ANGELES--Break Media, a leading creator and publisher of digital video content, today announced the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to continue to increase...
Sold Out: Super Bowl Ads
According to a story from Businessweek.com, television ad spots for the Super Bowl next month have sold out. The story said the average price for an ad during the game is up 17% from 2011.
Audi and Land Rover Take Top Autoweek Honors
DETROIT -- The Autoweek editors spend so much time behind so many steering wheels that it takes a special car or truck to stand out from the pack. This year, the Audi A7 and the Land Rover Range Rover Evoque did just that, and they have been named Autoweek's Best of...
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