Sales & Variable OPS
GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions Under GM’s in-Market Retail Turnkey Program
KETTERING, Ohio -- Naked Lime Marketing this week announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM's matching funds advertising and marketing program. More than...
Dealership for Life, DealerSync Collaborate to Validate ROI of ‘Free’ Maintenance-Retention Programs, Help Service and Parts Managers Increase Service Sales and Parts Inventory Profitability
Hagerstown, MD – Retention company Dealership for Life and fixed operations intelligence software provider DealerSync have partnered to help auto dealership service and parts managers increase labor and parts sales while proving the ROI on retention marketing. Auto...
MPi Unveils EDGE WorldClass™ at NADA 2012, Winning Auto Dealer Service Solution Provides Smarter Service, Drives Revenues and Customer Retention
Las Vegas, NV –MPi, a leading provider of winning automotive dealership service solutions, today announced that MPi EDGE, the only proven dealership service solution, has been completely revamped and will be re-launched as EDGE WorldClass™ at NADA 2012. EDGE...
Dealers Excited By Auto Show Buzz
According to a story from the The Detroit News, dealers are excited about the new products on display at the 2012 North American International Auto Show as well as the positive buzz that is surrounding the show this year. One dealer from North Carolina said in the...
AutoShopper.com and ThatsUs.com Take Dealers over the Top with Strategic Cross Media Marketing and Metrics
ORLANDO, FL -- With AutoShopper.com’s website buyers can find a million new and used certified pre-owned cars from thousands of auto dealers and private sellers. Now with new open source technologies being added to its dealer management structure from That’s Us...
TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes
SANTA MONICA, Calif. -- TrueCar, Inc., which is devoted to bringing innovation to the car buying process, this week announced a nationwide, multi-faceted strategy to tackle regulatory compliance issues and demonstrate its commitment to state regulators, state dealer...
Harris Corporation and Automotive Broadcast Network to Deploy Scalable Digital Out-Of-Home Solution to 1,000 Dealerships
MELBOURNE, FL/DENVER — The Automotive Broadcast Network (ABN) has selected Harris Corporation (NYSE:HRS) as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its popular Dealer TV broadcast at auto dealerships across North...
Car Shoppers Use Auto Show as a Resource
The 2012 North American International Auto Show in Detroit opened to the public this past weekend and many are going not only to see the new vehicles and elaborate displays, but also to shop a story from the Detroit Free Press said. One show goer said in the story...
Exit Strategy and the ‘Joe-Pa Syndrome’
There is a lot at stake in succession planning: family legacies, business value, financial security and family harmony. The dual purpose of succession planning is to protect business value as well as family relationships by establishing the infrastructure for the...
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